Better Living Challenge

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BETTER LIVING CHALLENGE CREATES A RIPPLE EFFECT ON SOCIAL MEDIA WITH THE #BEBETTER CAMPAIGN

Mar 25, 2015

The Better Living Challenge was showcased at the Design Indaba Expo 2015 as part of the Western Cape Government’s design strategy implemented by the Cape Craft and Design Institute (CCDI).

As a result, the #bebetter campaign was developed for the Better Living Challenge to share creative and thought provoking ideas on how to improve low-income living in South Africa. The campaign created a ripple of innovation through shared inspiration, reaching over 100,000 users on social media alone.

Over a period of 11 days, the #bebetter campaign reached 114,000 users on Twitter. Just over 200 creative #bebetter ideas were shared, with 86% retweets, favourites and replies. Furthermore, on 1 March 2015, 29 #bebetter ideas were shared on Facebook and in just a few hours received 180 likes increasing the engagement rate to 600% whilst also reaching over 1000 Facebook users.

The #bebetter campaign commenced in the build-up to the Design Indaba which presented an opportunity for the Better Living Challenge to not only connect with fellow Expo exhibitors, but also to engage with and appreciate the creative ideas brought to the table by these exhibitors. It also gave them the opportunity to ask questions around what they could do to #bebetter.

In addition to this, a selfie booth was setup at the Better Living Challenge stand where visitors could take pictures and share their ideas. Better Living Challenge ambassadors roamed freely throughout the Indaba and interacted with exhibitors in search of the next new and inspiring idea.

The Better Living Challenge, a design competition, has been on the hunt to find services, products and systems that can improve living conditions for millions of people who live in sub-standard housing in informal settlements across the country. The first Challenge held in 2014, revealed some great ideas that could assist to improve how houses are built, occupied and connected.

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